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A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

Singh, Pratyancha; Kumar, Vinod; Kataria, Sonia - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013549034

How customer expectations become adjusted after purchase

Lin, Chinho; Lekhawipat, Watcharee - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 443-469

Persistent link: https://www.econbiz.de/10011550928

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

Customer journey value : a conceptual framework

Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26

Persistent link: https://www.econbiz.de/10014581523

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

The effects of relationship length on customer profitability after a service recovery

Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305

Persistent link: https://www.econbiz.de/10012144812

Customer-firm interactions and the path to profitability : a chain-of-effects model

Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218

Persistent link: https://www.econbiz.de/10011855798

Customer satisfaction : cost driver or value driver? ; empirical evidence from the financial services industry

Terpstra, Maarten; Verbeeten, Frank H. M. - In: European management journal 32 (2014) 3, pp. 499-508

Persistent link: https://www.econbiz.de/10010382589

The strategic value of high-cost customers

Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507

Persistent link: https://www.econbiz.de/10010258777