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Referral reward size and new customer profitability
Wolters, Heike Maria; Schulze, Christian; Gedenk, Karen - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
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On the customer lifetime value : a mathematical perspective
Ferrentino, R.; Cuomo, M.T.; Boniello, C. - In: Computational Management Science : CMS 13 (2016) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011669592
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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu; Sabadie, William; Grégoire, Yany - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita; Azevedo, António - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
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Anatomy of a social partnership : a stakeholder perspective
Wilson, Elizabeth J.; Bunn, Michele D.; Savage, Grant T. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 76-90
Persistent link: https://www.econbiz.de/10003954511
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Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin - In: Journal of strategic marketing 17 (2009) 6, pp. 439-451
Persistent link: https://www.econbiz.de/10003927499
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CRM applications: case studies from Greece
Blery, Evangelia K.; Michalakopoulos, Michalis G. - In: Transformations in business & economics : scholarly papers 4 (2005) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10003272931