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Brand management in the era of social media : social visibility of consumption and customer brand identification

So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742

Persistent link: https://www.econbiz.de/10011927123

Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty

Khan, Mubbsher Munawar; Hashmi, Hammad Bin Azam - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 486-504

In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e-loyalty based on Interactivity Theory. In electronic market place, consumers now interact with e-retailers and other consumers with the help of EWOM systems. We have also tried...

Persistent link: https://www.econbiz.de/10011929373

When social media delivers customer service : differential customer treatment in the airline industry

Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham - In: Management information systems : mis quarterly 42 (2018) 2, pp. 489-520

Persistent link: https://www.econbiz.de/10011878404

Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal

Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241

Persistent link: https://www.econbiz.de/10011883208

Timeliness, transparency, and trust : a framework for managing online customer complaints

Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384

Persistent link: https://www.econbiz.de/10011866294

Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Filieri, Raffaele; Alguezaui, Salma; McLeay, Fraser - In: Tourism management : research, policies, practice 51 (2015), pp. 174-185

Persistent link: https://www.econbiz.de/10011414943

Handling consumer messages on social networking sites : customer service or privacy infringement?

Demmers, Joris; Dolen, Willemijn M. van; Weltevreden, … - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 8-35

Persistent link: https://www.econbiz.de/10011848488

Analysing consumer-brand engagement through appreciative listening on social network platforms

Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313

Persistent link: https://www.econbiz.de/10012179025

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

The digital self and customer loyalty : from theory to virtual reality

Bischoff, Jared; Berezan, Orie; Scardicchio, Lorenzo - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 220-233

Persistent link: https://www.econbiz.de/10012129491