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A systematic review of stakeholder involvement in social marketing interventions
Buyucek, Nuray; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: Australasian marketing journal 24 (2016) 1, pp. 8-19
Persistent link: https://www.econbiz.de/10011484607
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771
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The employers’ view of "work-ready" graduates : a study of advertisements for marketing jobs in Australia
McArthur, Ellen; Kubacki, Krzysztof; Pang, Bo; Alcaraz, … - In: Journal of marketing education : JME 39 (2017) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10011741545
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Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn; David, Patricia; Willmott, Taylor; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
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Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
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Leave it: upskilling a dog owning community
Harris, Jessica A.; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Social and sustainability marketing : a casebook for …, (pp. 739-754). 2022
Persistent link: https://www.econbiz.de/10013464180
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Coexisting: the role of communications in improving attitudes towards wildlife
Pang, Bo; David, Patricia; Seydel, Tori; Rundle-Thiele, … - In: Social and sustainability marketing : a casebook for …, (pp. 755-763). 2022
Persistent link: https://www.econbiz.de/10013464185
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Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina; Pang, Bo; David, Patricia; Kim, Jeawon; … - In: Social and sustainability marketing : a casebook for …, (pp. 765-775). 2022
Persistent link: https://www.econbiz.de/10013464200
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Self-control moderates decision-making behavior when minimizing losses versus maximizing gains
Pang, Bo; Otto, A. Ross; Worthy, Darrell A. - In: Journal of behavioral decision making 28 (2015) 2, pp. 176-187
Persistent link: https://www.econbiz.de/10011306096
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Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990