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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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Rethinking stability and change in the study of organizational routines : difference and repetition in a newspaper-printing factory
Aroles, Jeremy; McLean, Christine - In: Organization science : a journal of the Institute for … 27 (2016) 3, pp. 535-550
Persistent link: https://www.econbiz.de/10011503235
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Trust in generosity : an experiment of the repeated Yes-No game
Güth, Werner; Otsubo, Hironori - 2014
This paper reports results of a 100-round Yes-No game experiment conducted under the random matching protocol. In contrast to ultimatum bargaining, the responder in the Yes-No game decides whether to accept without knowing the proposer’s offer. Although both games have the same solution...
Persistent link: https://www.econbiz.de/10010433915
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Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne - 2012
Persistent link: https://www.econbiz.de/10009678056
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Analysis of effective recall in radio advertising
Pedreño-Santos, Ana; Garcia-Madariaga, Jesus - In: Journal of communication management 26 (2022) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
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Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
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Accountability as mourning : accounting for death in the time of COVID-19
Yu, Ai - In: Accounting, organizations and society : an … 90 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012514543
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Mind the gap : an analysis of gender differences in mathematics and science achievement in South Africa
Rühle, Rebekka - 2022
Persistent link: https://www.econbiz.de/10013269722
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Level-k reasoning and time pressure in the 11 - 20 money request game
Lindner, Florian; Sutter, Matthias - In: Economics letters 120 (2013) 3, pp. 542-545
Persistent link: https://www.econbiz.de/10010187186
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Trust in generosity : an experiment of the repeated Yes-No game
Güth, Werner; Otsubo, Hironori - In: Evolutionary and institutional economics review 18 (2021) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10012500351