1. History of consumer marketing -- 2. The marketing dynamics -- 3. Sensory marketing -- 4. The brain and the five senses -- 5. The sense of sight -- 6. The sense of sound -- 7. The sense of smell -- 8. The sense of touch -- 9. The sense of taste -- 10. Multi-sensory brand experience -- 11....

Purpose – The purpose of this paper is to present the multi‐sensory brand‐experience concept in relation to the human mind and senses. It also seeks to propose a sensory marketing (SM) model of the multi‐sensory brand‐experience hypothesis. Design/methodology/approach – This paper...