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Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush; Zhan, Wu; Su, Yong - In: The journal of services marketing 30 (2016) 2, pp. 223-237
Persistent link: https://www.econbiz.de/10011487075
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Service role and outcome as moderators in intercultural service encounters
Sharma, Piyush; Tam, Jackie L. M.; Kim, Namwoon - In: Journal of service management 26 (2015) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10010504614
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Exploring the role of salesperson attributes and service behaviors in adaptive selling
Lo, See Mei Mandy; Sharma, Piyush - In: Boundary spanning elements and the marketing function …, (pp. 63-79). 2015
Persistent link: https://www.econbiz.de/10010506734
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Intercultural service encounters (ICSE): an extended framework and empirical validation
Sharma, Piyush; Tam, Jackie L. M.; Kim, Namwoon - In: The journal of services marketing 26 (2012) 7, pp. 521-534
Persistent link: https://www.econbiz.de/10009672293
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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Gender and age as moderators in the service evaluation process
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: The journal of services marketing 26 (2012) 2, pp. 102-114
Persistent link: https://www.econbiz.de/10009568252
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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Exploring customers' zone of tolerance for B2B professional service quality
Ho, Angus; Sharma, Piyush; Hosie, Peter J. - In: The journal of services marketing 29 (2015) 5, pp. 380-392
Persistent link: https://www.econbiz.de/10011387806
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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092