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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261

Persistent link: https://www.econbiz.de/10012021617

Does online social presence lead to purchase intentions?

Khwaja, Muddasar Ghani; Ahmad Jusoh; Khalil Md Nor - In: International journal of economic policy in emerging … 12 (2019) 2, pp. 198-206

Persistent link: https://www.econbiz.de/10012104406

Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing

Dutta, Nirankush; Bhatt, Anil - In: Journal of internet commerce 15 (2016) 3, pp. 239-273

Persistent link: https://www.econbiz.de/10011636489

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

Fake ads : the influence of counterfeit native ads on brands and consumers

Grigsby, Jamie L. - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 569-592

Persistent link: https://www.econbiz.de/10012179143

An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece

Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87

these social media can plan in the marketing mix. Our findings can be used by fashion retailers to inform their social media …

Persistent link: https://www.econbiz.de/10012240065

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...

Persistent link: https://www.econbiz.de/10012114176

eWOM credibility on social networking sites : a framework

Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011706465

Importance of strategic social media marketing

Vinerean, Simona - In: Expert journal of marketing 5 (2017) 1, pp. 28-35

opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …

Persistent link: https://www.econbiz.de/10011764022