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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718

Persistent link: https://www.econbiz.de/10010375803

Families and food: exploring food well-being in poverty

Voola, Archana P.; Voola, Ranjit; Wyllie, Jessica; … - In: European Journal of Marketing 52 (2018) 12, pp. 2423-2448

Purpose This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework. Design/methodology/approach The research design used semi-structured interviews with 25 women and constructivist...

Persistent link: https://www.econbiz.de/10012067948

eHealth services and SDG3 : increasing the capacity of care

Wyllie, Jessica; Carlson, Jamie; Heinsch, Milena; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10013256366

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341

Persistent link: https://www.econbiz.de/10012114174

To follow the yellow brick road : exploring the journey to mental well-being consumption

Wyllie, Jessica; Carlson, Jamie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1557-1586

Persistent link: https://www.econbiz.de/10012042294

Advancing food well-being in poverty through intersectionality

Ashik, Farhan; Voola, Archana; Voola, Ranjit; Carlson, Jamie - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 278-287

Persistent link: https://www.econbiz.de/10013435319

Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...

Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089

Persistent link: https://www.econbiz.de/10011405195

A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions

Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1251-1267

Persistent link: https://www.econbiz.de/10011627499

Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective

Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925

Persistent link: https://www.econbiz.de/10011612533

Factors Affecting Group-Oriented Travel Intention to Major Events

Regan, Nicole; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of travel and tourism marketing 29 (2012) 2, pp. 185-205

Persistent link: https://www.econbiz.de/10009835831

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