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Marken - Werbung - Marktforsch...
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Brand management
17,682
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17,268
Consumer behaviour
10,728
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10,703
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8,005
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7,779
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7,535
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5,455
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5,446
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4,229
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4,144
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3,494
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3,460
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2,731
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2,730
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2,201
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1,921
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1,737
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1,671
Germany
1,654
USA
1,297
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1,271
Werbepsychologie
1,178
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1,056
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1,052
Luxury goods
900
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898
Einzelhandel
785
Retail trade
770
Corporate reputation
730
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Esch, Franz-Rudolf
163
Burmann, Christoph
127
Baumgarth, Carsten
91
Melewar, T. C.
75
Huber, Frank
71
Pelsmacker, Patrick de
68
Gierl, Heribert
65
Meffert, Heribert
65
Bauer, Hans H.
61
Keller, Kevin Lane
60
Bruhn, Manfred
59
Phau, Ian
52
Ahlert, Dieter
49
Balmer, John M. T.
47
Frey, Bruno S.
46
Tomczak, Torsten
46
De Chernatony, Leslie
44
Dens, Nathalie
40
Loureiro, Sandra Maria Correia
40
Romaniuk, Jenni
39
Bang, Nguyen
38
Eisend, Martin
38
Langner, Tobias
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Septianto, Felix
37
Fournier, Susan
35
Foroudi, Pantea
34
Nufer, Gerd
34
Ind, Nicholas
33
Sattler, Henrik
33
Uggla, Henrik
33
Diehl, Sandra
32
Christodoulides, George
31
Kernstock, Joachim
31
Iglesias, Oriol
30
Ko, Eunju
30
Pitt, Leyland F.
30
Taylor, Charles Raymond
30
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
44
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
19
Haufe-Lexware GmbH & Co. KG
17
Springer-Verlag GmbH
14
Books on Demand GmbH <Norderstedt>
12
Information Resources Management Association
12
Edward Elgar Publishing
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Fachhochschule Reutlingen / European School of Business
10
Springer Gabler <Firma>
10
IGI Global
9
NetLibrary, Inc
8
Erasmus Research Institute of Management
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
Springer International Publishing
7
Verlag Franz Vahlen
7
De Gruyter Oldenbourg
6
Shaker Verlag
6
Technische Universität Braunschweig
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
American Marketing Association
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Helmut-Schmidt-Universität
4
IP Deutschland GmbH <Köln>
4
International Association for Research in Economic Psychology
4
Redline Verlag
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
W. Kohlhammer GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Association for NeuroPsychoEconomics
3
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Journal of business research : JBR
769
The journal of brand management : an international journal
566
The journal of product & brand management
392
SpringerLink / Bücher
370
Journal of retailing and consumer services
356
Journal of advertising research
318
Journal of marketing communications
263
Journal of advertising : official publication of the American Academy of Advertising
258
Psychology & marketing
241
International journal of advertising : the quarterly review of marketing communications
238
International journal of advertising : the review of marketing communications
227
European journal of marketing : EJM
188
Journal of promotion management : JPM
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
144
Journal of promotion management : innovations in planning and applied research
139
Marketing intelligence & planning
135
International journal of hospitality management
134
Asia Pacific journal of marketing and logistics
131
International journal of internet marketing and advertising : IJIMA
127
Journal of marketing management : MM
123
Journal of marketing research : JMR
122
Marketing letters : a journal of research in marketing
121
Journal of strategic marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Journal of Product & Brand Management
116
Industrial marketing management : the international journal for industrial and high-tech firms
115
Journal of marketing
115
Springer eBook Collection
109
Journal of the Academy of Marketing Science
107
Strategic Direction
99
The IUP journal of brand management : IJBRM
94
Journal of international consumer marketing
93
Marketing : ZFP ; journal of research and management
90
Tourism management : research, policies, practice
88
Innovatives Markenmanagement
87
Research
86
Journal of consumer research : JCR ; an interdisciplinary bimonthly
85
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of economic psychology : research in economic psychology and behavioral economics
82
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ECONIS (ZBW)
26,788
USB Cologne (EcoSocSci)
936
Other ZBW resources
452
RePEc
106
EconStor
57
BASE
16
OLC EcoSci
6
USB Cologne (business full texts)
2
ArchiDok
1
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Showing
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28,364
Sort
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date (oldest first)
1
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
2
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
3
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
4
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 78-101)
.
2007
Persistent link: https://www.econbiz.de/10003603998
Saved in:
5
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Brand Reframing : wir sind vielleicht nicht die Humorvollsten, aber wer will schon eine Marke, über die man lacht!
Neudecker, Niels
;
Esch, Franz-Rudolf
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 297-314)
.
2011
Persistent link: https://www.econbiz.de/10009373441
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
10
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
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