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Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 298-306

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Friedman, James W. - In: The Bell journal of economics 14 (1983) 2, pp. 464-473

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Friedman, Lawrence - In: Sloan management review 12 (1971) 2, pp. 77-87

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Downie, Walter David - 1967

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Kroeber-Riel, Werner - In: Marketing : neue Ergebnisse aus Forschung und Praxis, (pp. 99-114). 1978

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