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Marketing competences and strategic flexibility in China

Wang, Yonggui - 2007

Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...

Persistent link: https://www.econbiz.de/10003348524

Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study

Wang, Yonggui; Zhang, Xiao - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 8-20

Persistent link: https://www.econbiz.de/10003928321

Revisiting motivation preference within the Chinese context : an empirical study

Song, Lianke; Wang, Yonggui; Wei, Jiangru - In: Chinese management studies : CMS 1 (2007) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10003936614

The changing face of marketing management in China

Wang, Yonggui; Feng, Hui - In: The changing face of management in China, (pp. 52-74). 2010

Persistent link: https://www.econbiz.de/10003956395

Editorial: Management issues in the entrepreneurial process for Chinese new ventures

Zhang, Yuli; Wang, Yonggui - In: Journal of Chinese entrepreneurship 2 (2010) 2, pp. 113-115

Persistent link: https://www.econbiz.de/10003992018

Relationship strength in service industries : a measurement model

Shi, Guicheng; Shi, Yizheng; Chan, Allan K. K.; Wang, … - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 659-685

Persistent link: https://www.econbiz.de/10003873084

Customer relationship management capabilities : measurement, antecedents and consequences

Wang, Yonggui; Feng, Hui - In: Management decision : MD 50 (2012) 1, pp. 115-129

Persistent link: https://www.econbiz.de/10009531394

Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies

Jia, He Michael; Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-225

Persistent link: https://www.econbiz.de/10009534090

Customer participation in virtual brand communities : the self-construal perspective

Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587

Persistent link: https://www.econbiz.de/10011341609

Customer's perceived benefits of interacting in a virtual brand community in China

Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009766323

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