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"Tailoring" customization services : effects of customization mode and consumer regulatory focus

Wang, Yonggui; Kandampully, Jay; Jia, He Michael - In: Journal of service management 24 (2013) 1, pp. 82-104

Persistent link: https://www.econbiz.de/10009728577

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244

Persistent link: https://www.econbiz.de/10010228315

Technology investment under flexible capacity strategy with demand uncertainty

Yang, Liu; Wang, Yonggui; Ma, Jun; Ng, C. T.; Cheng, T. … - In: International journal of production economics 154 (2014), pp. 190-197

Persistent link: https://www.econbiz.de/10010386356

Access to modern marketing

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011444943

Application of western marketing in China

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011445011

Rapid growth of marketing in China

Wang, Yonggui (ed.) - 2016

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Prosperity of marketing in China

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011445018

Customer relationship investment and relationship strength : evidence from insurance industry in China

Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10011487039

Search depth, knowledge characteristics, and innovation performance

Wu, Jianfeng; Wang, Yonggui; Li, Sichao - In: Journal of chinese management : JCM 1 (2014), pp. 1-15

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Persistent link: https://www.econbiz.de/10010414279

A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data

Wang, Yonggui; An, Shenghui; Luo, Peng - In: International marketing : emerging markets, (pp. 253-282). 2011

Persistent link: https://www.econbiz.de/10008937358