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Marketing in China
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China
25
Consumer behaviour
13
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13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
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10
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10
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Wang, Yonggui
94
Ma, Shuang
14
Han, Myat Su
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Li, Dahui
9
Hampson, Daniel Peter
7
Hampson, Daniel P.
5
Shi, Guicheng
5
Feng, Hui
4
Li, Xia
4
Lo, Hing‐Po
4
Wang, Na
4
Gu, Huimin
3
Hua, Ying
3
Jia, He (Michael)
3
Kandampully, Jay
3
Lo, Hing-Po
3
Ma, Shuang (Sara)
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Song, Lianke
3
Wei, Jiangru
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Tian, Qinghong
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Yang, Yongheng
2
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2
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Journal of business research : JBR
7
Journal of Chinese entrepreneurship
4
SAGE library in marketing
4
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of electronic commerce research : JECR
3
Psychology & marketing
3
Chinese management studies : CMS
2
International Journal of Contemporary Hospitality Management
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
Competitiveness Review: An International Business Journal
1
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1
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1
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1
Frontiers of business research in China : selected publications from Chinese universities
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Consumer Studies
1
International Journal of Production Economics
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management
1
International journal of production economics
1
International journal of services technology and management
1
International marketing : emerging markets
1
International marketing review
1
Journal of Chinese Management
1
Journal of Hospitality and Tourism Technology
1
Journal of Management Development
1
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
14
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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41
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
42
Enhancing customer civility in the peer-to-peer economy : empirical evidence from the hospitality sector
Ma, Shuang
;
Gu, Huimin
;
Hampson, Daniel P.
;
Wang, Yonggui
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 77-95
Persistent link: https://www.econbiz.de/10012316423
Saved in:
43
Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng
;
Wang, Yonggui
;
Li, Dahui
;
Cui, Victor
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011822766
Saved in:
44
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
45
Integrative effects among innovation network elements on innovation performance based on QCA
Tao, Qiuyan
;
Li, Rui
;
Wang, Yonggui
- In:
International journal of services technology and management
22
(
2016
)
3/4/5
,
pp. 301-312
Persistent link: https://www.econbiz.de/10011658485
Saved in:
46
Consumer confidence and green purchase intention : an application of the stimulus-organism-response model
Han, Myat Su
;
Hampson, Daniel Peter
;
Wang, Yonggui
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366351
Saved in:
47
Two facets of pride and knowledge hiding : an empirical analysis
Han, Myat Su
;
Hampson, Daniel Peter
;
Wang, Yonggui
- In:
Journal of knowledge management
26
(
2022
)
10
,
pp. 2602-2617
Persistent link: https://www.econbiz.de/10013455069
Saved in:
48
Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang
;
Hua, Ying
;
Li, Dahui
;
Wang, Yonggui
- In:
Decision sciences
53
(
2022
)
4
,
pp. 712-749
Persistent link: https://www.econbiz.de/10013464342
Saved in:
49
Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Sun, Jin
;
Yang, Jingshu
;
Wang, Yonggui
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10014313401
Saved in:
50
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
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