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1
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
Saved in:
2
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
3
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
4
Experiential goods with network externalities effects : an empirical study of online rating system
Yang, Jun
;
Mai, Enping
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1050-1057
Persistent link: https://www.econbiz.de/10008652789
Saved in:
5
Interpreting political prediction market prices as probabilities : a study of a 2008 US presidential election market
Keller, Christopher M.
;
Mai, Enping
;
Kros, John F.
- In:
The journal of prediction markets
5
(
2011
)
3
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009412194
Saved in:
6
Relationship flexibility in a 3PL context : impacts of network embeddedness, guanxi, and explicit contract
Chen, Haozhe
;
Zemanek, James E. <Jr.>
;
Mai, Enping
;
Tian, Yu
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 253-264
Persistent link: https://www.econbiz.de/10011435896
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7
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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8
How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
Mai, Enping
;
Ketron, Seth
- In:
Journal of business research : JBR
140
(
2022
),
pp. 684-692
Persistent link: https://www.econbiz.de/10013040707
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9
The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19
Mai, Enping
;
Taillon, Brian J.
;
Haytko, Diana L.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1933-1953
Persistent link: https://www.econbiz.de/10013206299
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10
COVID-19 information : does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Haytko, Diana L.
;
Mai, Enping
;
Taillon, Brian J.
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 98-115
Persistent link: https://www.econbiz.de/10012695251
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