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Price stickiness : empirical e...
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1
Price cues and customer price knowledge
Anderson, Eric T.
;
Simester, Duncan
- In:
Handbook of pricing research in marketing
,
(pp. 150-166)
.
2009
Persistent link: https://www.econbiz.de/10003819677
Saved in:
2
The option value of returns : theory and empirical evidence
Anderson, Eric T.
;
Hansen, Karsten T.
;
Simester, Duncan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
Saved in:
3
A step-by-step guide to smart business experiments
Anderson, Eric T.
;
Simester, Duncan
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 98-105
Persistent link: https://www.econbiz.de/10008904855
Saved in:
4
Internet channel conflict : problems and solutions
Anderson, Eric T.
;
Simester, Duncan
;
Zettelmeyer, Florian
-
2010
Persistent link: https://www.econbiz.de/10008907425
Saved in:
5
Dynamics of retail adertising : evidence from a field experiment
Simester, Duncan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
; …
- In:
Economic inquiry : journal of the Western Economic …
47
(
2009
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10003876107
Saved in:
6
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
7
Harbingers of failure
Anderson, Eric T.
;
Lin, Song
;
Simester, Duncan
;
Tucker, …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011349928
Saved in:
8
Multichannel spillovers from a factory store
Qian, Yi
;
Anderson, Eric T.
;
Simester, Duncan
-
2013
Persistent link: https://www.econbiz.de/10009772399
Saved in:
9
Reviews without a purchase : low ratings, loyal customers, and deception
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10010380963
Saved in:
10
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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