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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Journal of business research : JBR 104 (2019), pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
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The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
Johansson, A. Elisabeth; Raddats, Chris; Witell, Lars - In: Journal of business research : JBR 98 (2019), pp. 328-338
Persistent link: https://www.econbiz.de/10012007247
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Exploring the "black box" of customer co-creation processes
Trischler, Jakob; Pervan, Simon J.; Scott, Donald Robert - In: The journal of services marketing 31 (2017) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
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Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …
Persistent link: https://www.econbiz.de/10012502311
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Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: Journal of service research : JSR 21 (2018) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242