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The analysis of Bangkok coffee...
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1
Consumer preferences for
coffee
: hot and wet, or quality and flavor?
Jones, Eugene
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011561217
Saved in:
2
The brand new Brazilian specialty
coffee
market
Guimarães, Elisa Reis
;
Leme, Paulo Henrique Montagnana …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012243076
Saved in:
3
Corporate Social Responsibility : Einfluss auf die Einstellung zu Unternehmen und Marken
Mayerhofer, Wolfgang
;
Grusch, Laila
;
Mertzbach, Martina
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10013436547
Saved in:
4
The right brew? : an analysis of the tourism experiences in rural Taiwan's
coffee
estates
Wang, Mei-jung
;
Chen, Li-Hsin
;
Su, Po-an
;
Morrison, …
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
Saved in:
5
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
6
Measuring brand loyalty of
coffee
shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
Saved in:
7
Drivers of brand loyalty in the chain
coffee
shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
The consumer value-based brand citizenship behavior model : evidence from local and global
coffee
businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
9
Impact of brand equity on intention to use instant
coffee
Dam Tri Cuong
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 111-121
Persistent link: https://www.econbiz.de/10014282029
Saved in:
10
Antecedents and consequences of brand equity : evidence from Starbucks
coffee
brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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