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Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama; Khare, Adwait - In: Psychology & marketing 28 (2011) 8, pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
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Maximizers and satisficers : can't choose and can't reject
Khare, Adwait; Ghosh Chowdhury, Tilottama; Morgan, Jeremy - In: Journal of business research : JBR 135 (2021), pp. 731-748
Persistent link: https://www.econbiz.de/10012648014
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The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish; Khare, Adwait; Ghosh Chowdhury, Tilottama; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
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The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama; Ratneshwar, Srinivasan; … - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
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The role of exploratory buying behavior tendencies in choices made for others
Ghosh Chowdhury, Tilottama; Ratneshwar, Srinivasan; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 517-525
Persistent link: https://www.econbiz.de/10003884454
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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Micu, Camelia Codruta; Ghosh Chowdhury, Tilottama - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 621-642
Persistent link: https://www.econbiz.de/10008668105
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The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.; Ghosh Chowdhury, Tilottama - In: Journal of marketing theory and practice 18 (2010) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.; Ghosh Chowdhury, Tilottama - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496