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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Schulkind, Andrew - 2022
Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that … -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8 …: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your …
Persistent link: https://www.econbiz.de/10013461551
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The process of trust formation in e-business : insights from case studies of two small firms
Banerjee, Probir; Ma, Louis - In: Journal of business-to-business marketing 21 (2014) 3, pp. 171-186
Persistent link: https://www.econbiz.de/10010465721
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Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María; Camarero Izquierdo, Carmen - In: Journal of business-to-business marketing 24 (2017) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
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An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili; Yeh, Ching-Hsuan; Tseng, Timmy H.; Wang, … - In: Journal of business-to-business marketing 25 (2018) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248