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Identifying the critical factors of customer behavior : an integration perspective of marketing strategy and components of attitudes
Chou, Sheng-Fang; Horng, Jeou-Shyan; Sam Liu, Chih-Hsing; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269010
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Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam; Chou, Sheng-Fang - In: Tourism management : research, policies, practice 54 (2016), pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
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Wielding a double-edged sword? : JV investment geographic diversity and parent's innovation
Liu, Chih-Hsing Sam; Lin, Jun-You; Chou, Sheng-Fang - In: Review of managerial science : RMS 16 (2022) 6, pp. 1783-1816
Persistent link: https://www.econbiz.de/10013457786
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Professional conceptions of creativity in restaurant space planning
Horng, Jeou-shyan; Liu, Chih-hsing; Chou, Sheng-Fang; … - In: International journal of hospitality management 34 (2013), pp. 73-80
Persistent link: https://www.econbiz.de/10009766732
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Creativity as a critical criterion for future restaurant space design : developing a novel model with DEMATEL application
Horng, Jeou-shyan; Liu, Chih-hsing; Chou, Sheng-Fang; … - In: International journal of hospitality management 33 (2013), pp. 96-105
Persistent link: https://www.econbiz.de/10009746477
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Creativity, aesthetics and eco-friendliness : a physical dining environment design synthetic assessment model of innovative restaurants
Horng, Jeou-shyan; Chou, Sheng-Fang; Liu, Chih-hsing; … - In: Tourism management : research, policies, practice 36 (2013), pp. 15-25
Persistent link: https://www.econbiz.de/10009736265
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Co-competition, learning, and business strategy for new service development
Liu, Chih-Hsing; Chang, Angela Ya-ping; Horng, Jeou-Shyan; … - In: The service industries journal 40 (2020) 7/8, pp. 585-609
Persistent link: https://www.econbiz.de/10012260303
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From innovation to sustainability : sustainability innovations of eco-friendly hotels in Taiwan
Horng, Jeou-Shyan; Liu, Chih-Hsing; Chou, Sheng-Fang; … - In: International journal of hospitality management 63 (2017), pp. 44-52
Persistent link: https://www.econbiz.de/10011705765
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Explicating restaurant performance : the nature and foundations of sustainable service and organizational environment
Chou, Sheng-Fang; Horng, Jeou-Shyan; Liu, Chih-Hsing; … - In: International journal of hospitality management 72 (2018), pp. 56-66
Persistent link: https://www.econbiz.de/10011872695
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Role of social media influencers on marketing of sustainable hotels : gratification and the parasocial interaction perspective
Horng, Jeou-Shyan; Liu, Chih-Hsing; Chou, Sheng-Fang; … - In: Journal of hospitality marketing & management 33 (2024) 6, pp. 735-762
Persistent link: https://www.econbiz.de/10014564230