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Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content

Hazari, Sunil; Sethna, Beheruz N.; Brown, Cheryl O. - In: International journal of technology marketing : IJTMkt 12 (2017) 3, pp. 230-251

Persistent link: https://www.econbiz.de/10011854165

The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case

Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148

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Information processing on online review platforms

Siering, Michael; Janze, Christian - In: Journal of management information systems : JMIS 36 (2019) 4, pp. 1347-1377

Persistent link: https://www.econbiz.de/10012198672

Offline context affects online reviews : the effect of post-consumption weather

Brandes, Leif; Dover, Yaniv - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 595-615

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The effect of review images on review helpfulness : a contingency approach

Kübler, Raoul; Lobschat, Lara; Welke, Lina; Meij, Hugo … - In: Journal of retailing 100 (2024) 1, pp. 5-23

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Personal information disclosure on social networking sites

Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308

Persistent link: https://www.econbiz.de/10012796096

Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge

Morimoto, Mariko - In: International journal of advertising : the review of … 40 (2021) 3, pp. 431-451

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An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter

Sridevi, P.; Kumar, N. Saikiran; Vedanthachari, Lakshmi … - In: International journal of business innovation and … 33 (2024) 2, pp. 168-191

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Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

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Measuring the Impact of Online Media on Consumers, Businesses and Society

Starosta, Kejo - 2022

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

Persistent link: https://www.econbiz.de/10013040835

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