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Propagation of user-generated content online

Gangadharbatla, Harsha; Valafar, Masoud - In: International journal of internet marketing and … 11 (2017) 3, pp. 218-232

Persistent link: https://www.econbiz.de/10011844775

The web of influencers : a marketing-audience classification of (potential) social media influencers

Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342

Persistent link: https://www.econbiz.de/10012695280

Digital natives : the engagement experience to online protection

Recalde, Monica; Gutiérrez-García, Elena - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 159-179

Persistent link: https://www.econbiz.de/10011748480

Do pop-up ads in online videogames influence children’s inspired-to behavior?

Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10013367898

Mothers' self-representations and representations of childhood on social media

Kallioharju, Minna; Wilska, Terhi-Anna; Vänskä, Annamari - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 485-499

Persistent link: https://www.econbiz.de/10014302778

User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software

Lu, Weilin; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 119-154

Persistent link: https://www.econbiz.de/10010526370

Aus Vielen wird das Eins gefunden - wie Web 2.0 unsere Kommunikation verändert

Meckel, Miriam - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 17-23

Persistent link: https://www.econbiz.de/10003759760

User-generated content and bias in news media

Yildrim, Pinar; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2655-2666

Persistent link: https://www.econbiz.de/10010234732

What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270

Persistent link: https://www.econbiz.de/10010529911

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396