Media management scholars have identified various challenges for the contemporary media industry (Siegert et al., 2015): content overload in a hyper-connected world; increasing technology-driven socioethical implications; emerging innovative, new business models; and the development of approaches...

Due to the contemporary action of a number of variables, large organizations can be hardly considered communities of similar types of media users. Likely, they are populated by different groups, which mix in different ways within and between departments, functions and groups. The identification...