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Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of economic psychology : research in economic … 49 (2015), pp. 15-33

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Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127

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Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231

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Qu, Wen Guang; Yang, Zhiyong - In: Journal of business research : JBR 68 (2015) 5, pp. 911-918

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Qu, Wen Guang; Yang, Zhiyong - In: Journal of business research : JBR 68 (2015) 5, pp. 911-956

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Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525

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Yang, Zhiyong; Netemeyer, Richard G. - In: Journal of business research : JBR 68 (2015) 6, pp. 1273-1282

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Walsh, Gianfranco; Yang, Zhiyong; Dose, David; Hille, … - In: Journal of service research : JSR 18 (2015) 2, pp. 193-209

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Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; … - In: Journal of marketing 83 (2019) 3, pp. 145-162

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