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The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.; Galak, Jeff - In: Journal of marketing research : JMR 49 (2012) 5, pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.; Bart, Yakov; Du Plessis, Christilene; … - 2012
Persistent link: https://www.econbiz.de/10009704667
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Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 63-76
Persistent link: https://www.econbiz.de/10010383375
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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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Microfinance decision making : a field study of prosocial lending
Galak, Jeff; Small, Deborah; Stephen, Andrew T. - In: Journal of marketing research : JMR 48 (2011), pp. 130-137
Persistent link: https://www.econbiz.de/10009389958
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Consumers’ trust in feelings as information
Avnet, Tamar; Pham, Michel T.; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 720-735
Persistent link: https://www.econbiz.de/10009686808