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The Role of Digital and Social...
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Social Web
23
Social web
23
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16
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16
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15
Online-Marketing
15
Viral marketing
9
Virales Marketing
9
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social media
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user-generated content
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2007-2010
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Stephen, Andrew T.
107
Bart, Yakov
16
Toubia, Olivier
10
Pham, Michel Tuan
9
Grewal, Lauren
8
Galak, Jeff
7
Wilcox, Keith
7
Thomaz, Felipe
6
Zhang, Yuchi
6
Andrews, Michelle
5
Chae, Inyoung
5
Datta, Hannes
5
Goldenberg, Jacob
5
Lehmann, Donald R.
5
Rand, William
5
Abhishek, Vibhanshu
4
Avnet, Tamar
4
Coote, Leonard V.
4
Hoffman, Donna L.
4
Lee, Leonard
4
Luo, Xueming
4
Yao, Dai
4
Zubcsek, Peter P.
4
Coleman, Nicole Verrochi
3
Cotte, June
3
Dover, Yaniv
3
Giesler, Markus
3
Inman, Jeffrey
3
Sarvary, Miklos
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Schmitt, Bernd
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Sárváry, Miklós
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Wood, Stacy
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Faculty & research / Insead : working paper series
6
Journal of marketing
5
Journal of marketing research : JMR
5
Saïd Business School WP
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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BASE
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RePEc
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OLC EcoSci
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Other ZBW resources
1
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51
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
52
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
53
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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54
Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.
;
Bart, Yakov
;
Du Plessis, Christilene
; …
-
2012
Persistent link: https://www.econbiz.de/10009704667
Saved in:
55
Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Toubia, Olivier
;
Stephen, Andrew T.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10009759906
Saved in:
56
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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57
Are close friends the enemy? : online social networks, self-esteem, and self-control
Wilcox, Keith
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 63-76
Persistent link: https://www.econbiz.de/10010383375
Saved in:
58
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
59
Microfinance decision making : a field study of prosocial lending
Galak, Jeff
;
Small, Deborah
;
Stephen, Andrew T.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 130-137
Persistent link: https://www.econbiz.de/10009389958
Saved in:
60
Consumers’ trust in feelings as information
Avnet, Tamar
;
Pham, Michel T.
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
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