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Multichannel customer segmenta...
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Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
79
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79
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30
Vertriebsweg
30
Einzelhandel
28
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28
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26
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25
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6
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Verhoef, Peter C.
228
Neslin, Scott A.
115
Verhoef, Peter
32
Franses, Philip Hans
24
Sloot, Laurens M.
23
De Keyser, Arne
21
Donkers, Bas
21
Schepers, Jeroen
18
Ailawadi, Kusum L.
16
Langerak, Fred
15
Bijmolt, Tammo H. A.
14
Doorn, Jenny van
14
Gedenk, Karen
14
Lemon, Katherine N.
14
Dorotic, Matilda
11
Kopalle, Praveen K.
11
Konuş, Umut
10
Lehmann, Donald R.
10
Sun, Baohong
10
Leeflang, Peter
9
Prins, Remco
9
Heerde, Harald J. van
8
Bijmolt, Tammo H.A.
7
Fok, Dennis
7
Krafft, Manfred
7
Blattberg, Robert C.
6
Hoekstra, Janny C.
6
Kannan, P. K.
6
Leeflang, Peter S.H.
6
Stremersch, Stefan
6
Wieringa, Jaap E.
6
Wiesel, Thorsten
6
Belanche, Daniel
5
Casaló, Luis V.
5
Hoffman, Donna L.
5
Torres, Anna
5
Wetzels, Martin
5
Ansari, Asim
4
Antonides, Gerrit
4
Bart, Yakov
4
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of retailing
27
Journal of marketing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
MSI reports : working paper series
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Marketing Science
8
Journal of service management
7
Marketing letters : a journal of research in marketing
7
Journal of Service Management
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of service research : JSR
5
Foundations and trends in marketing : FTMKT
4
Harvard business review : HBR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of service research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
ERIM Report Series Reference
3
Journal of retailing and consumer services
3
Management Science
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Rotterdam Institute for Business Economic Studies
3
Customer engagement : contemporary issues and challenges
2
Customer engagement marketing
2
Decision support systems : DSS ; the international journal
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European Journal of Marketing
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European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Foundations and Trends(R) in Marketing
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GfK marketing intelligence review
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ECONIS (ZBW)
257
OLC EcoSci
87
RePEc
52
Other ZBW resources
11
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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