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Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness

Chatterjee, Patrali - 2011

need-for-cognition variable (high; low).Findings – Study 1 indicates that unexpected next-purchase coupons lead to higher …

Persistent link: https://www.econbiz.de/10013124007

Visuals misleading consumers? : testing the visual superiority effect in advertising

Kim, Kyongseok; Kim, Hyang Sook - In: Journal of consumer marketing 39 (2022) 1, pp. 78-92

Persistent link: https://www.econbiz.de/10013165314

Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research

Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75

Persistent link: https://www.econbiz.de/10013168394

Perception of Advertising and Expectations of Advertising in Terms of Gender Differences

Birknerová, Zuzana - 2019

The aim of this paper is to specify the links between expectations of advertising and perception of advertising … perception of advertising. The results also revealed an existence of significant differences in perception of advertising and …, indicated significant correlations between the selected attributes of expectations of advertising and the factors of subjective …

Persistent link: https://www.econbiz.de/10012891223

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Advertising Content and Viewer Attention : The Role of Ad Formats

Dukes, Anthony J. - 2020

advertising goals; and (iv) the skippable format is better suited for less ambitious advertising goals, such as brand awareness …

Persistent link: https://www.econbiz.de/10012824963

Consumers Perception and Responsiveness to Bulk SMS Advertising in the Sudan

Mansour, Ilham Hassan Fathelrahman - 2019

Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of … SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS … receiving SMS advertising but they have some concerns about providing their personal data to advertising companies. These …

Persistent link: https://www.econbiz.de/10012870382

Design matters : cross-modal correspondences between vision and taste in food advertising

Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151

Persistent link: https://www.econbiz.de/10012872749

Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality

Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254

Persistent link: https://www.econbiz.de/10012623355

Attention, Recall and Purchase : Experimental Evidence on Online News and Advertising

Valletti, Tommaso; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013235099