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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of business economics and management 20 (2019) 2, pp. 208-224

attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable …The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the … product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through …

Persistent link: https://www.econbiz.de/10012175677

Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects

Huang, Guanxiong - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 396-433

Persistent link: https://www.econbiz.de/10012179134

Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language

Wen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 74-93

Persistent link: https://www.econbiz.de/10012200473

Untangling the cultural component behind the contextual placement of out-of-home advertising

Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517

Persistent link: https://www.econbiz.de/10012172401

Advertising literacy training : the immediate versus delayed effects on children's responses to product placement

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174

Persistent link: https://www.econbiz.de/10011773858

A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects

Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502

Persistent link: https://www.econbiz.de/10011798721

In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials

Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140

Persistent link: https://www.econbiz.de/10011802802

Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content

Kergoat, Marine; Meyer, Thierry; Merot, Alain - In: The journal of consumer marketing 34 (2017) 7, pp. 624-635

Persistent link: https://www.econbiz.de/10011808332

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982