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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
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Winning through synergy in the C-suite at vector marketing corporation : an interview with company presidents Albert DiLeonardo and Bruce Goodman
Crittenden, Victoria Lynn; Hair, Joseph F. - In: Business horizons 54 (2011) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10008840672
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Sales management : building customer relationships and partnerships
Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv; … - 2008
Persistent link: https://www.econbiz.de/10003578914
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Marketing research : in a digital information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008989412
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of family business strategy 4 (2013) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10009727017