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New Zealand
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Eagle, Lynne C.
68
Case, Peter
55
Eagle, Lynne
45
Low, David
33
Dahl, Stephan
28
Kitchen, Philip J.
18
Bulmer, Sandy
16
Low, David R.
15
Hawkins, Jacinta
14
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10
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7
Rose, Lawrence Craig
7
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5
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4
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Working paper / Department of Commerce, College of Business, Massey University
32
Journal of Organizational Change Management
8
Management learning : the journal for managerial and organizational learning
8
Organization : the critical journal of organization, theory and society
6
Journal of marketing management : MM
5
Leadership
5
Marketing Intelligence & Planning
4
The SAGE handbook of marketing ethics
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
European Journal of Marketing
3
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3
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3
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3
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2
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2
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2
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
International journal of employment studies
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Social Marketing
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global mobility : the home of expatriate management research
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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2
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Management learning : the international journal for managerial and organizational learning and development
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NBER Working Paper
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ECONIS (ZBW)
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36
Other ZBW resources
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BASE
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4
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Dynamic transmissions between main stock markets and SME stock markets : evidence from tropical economies
Nguyen, Trang
;
Chaiechi, Taha
;
Eagle, Lynne C.
;
Low, …
- In:
The quarterly review of economics and finance : journal …
75
(
2020
),
pp. 308-324
Persistent link: https://www.econbiz.de/10012416910
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2
Ethical dimensions of social marketing and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
3
Social marketing strategies for renewable energy transitions
Eagle, Lynne C.
;
Osmond, Amy
;
McCarthy, Breda
;
Low, David
; …
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10011729912
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4
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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5
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
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6
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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7
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
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8
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
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9
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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10
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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