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Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013
Persistent link: https://www.econbiz.de/10009775618
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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
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Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?
Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85
Persistent link: https://www.econbiz.de/10012308389
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Le secteur de la grande distribution au Sénégal : analyse et recommendations
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Gestion des activités publiques et privées en milieu …, (pp. 35-61). 2014
Persistent link: https://www.econbiz.de/10010515578
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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
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Do innovators perform aboad? : findings from two producer's service sectors
Castro-Lucas, Cristina; Diallo, Mbaye Fall; Léo, … - In: The service industries journal 33 (2013) 3/4, pp. 392-408
Persistent link: https://www.econbiz.de/10009732859
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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur
Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014
Persistent link: https://www.econbiz.de/10010370765
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
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Comportement responsable des touristes : le rôle de l'engagement social
Diallo, Mbaye Fall; Sall, Fatou Diop; Leroux, Erick; … - In: Recherche et applications en marketing 30 (2015) 3, pp. 88-108
Persistent link: https://www.econbiz.de/10011551656
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880