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Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
Zuo, Wen; Mu, Tiantian; Majid, Ahmad Zuhairi Abdul; … - In: Economic research 35 (2022) 1,5, pp. 4759-4777
Persistent link: https://www.econbiz.de/10014393070
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The impact of knowledge sharing on the relationship between market orientation and service innovation
Wang, Zhimin; Kwek Choon Ling; Li, HongGui - In: International journal of knowledge management : IJKM ; … 17 (2021) 2, pp. 130-154
Persistent link: https://www.econbiz.de/10012494846
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Market orientation, supply chain integration and innovation performance : the mediating role of organisational culture
Aziz, H. Abd; Jusoh, M. S.; Amlus, Mohammad Harith - In: International journal of management & enterprise … 22 (2023) 4, pp. 307-330
Persistent link: https://www.econbiz.de/10014436763
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.; Greenwood, Keith - In: Journal of marketing communications 21 (2015) 3, pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
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From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
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"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz; Sousa, Bruno - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo; Willem, Annick - In: European Sport management quarterly : ESMQ 19 (2019) 1, pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575