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Strategische Analyse und Zielb...
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Strategisches Management
40,392
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34,124
Marketingmanagement
17,152
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8,066
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8,009
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3,311
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3,186
Innovationsmanagement
3,049
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3,001
Organisatorischer Wandel
2,953
KMU
2,851
SME
2,842
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2,830
Multinationales Unternehmen
2,781
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2,576
Management
2,422
Lieferantenmanagement
2,322
Supplier relationship management
2,321
Wettbewerbsstrategie
2,222
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2,126
Strategische Planung
2,106
Competitive strategy
2,094
Brand management
2,034
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2,021
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2,006
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1,948
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1,692
Bibliografie enthalten
1,282
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Homburg, Christian
151
Kotler, Philip
149
Bruhn, Manfred
140
Pepels, Werner
109
Meffert, Heribert
105
Hitt, Michael A.
83
Backhaus, Klaus
80
Kleinaltenkamp, Michael
74
Rugman, Alan M.
71
Wiedmann, Klaus-Peter
71
Kumar, V.
69
Tomczak, Torsten
66
Malhotra, Naresh K.
65
Sheth, Jagdish N.
63
Hinterhuber, Hans H.
60
Müller-Stewens, Günter
59
Burmann, Christoph
58
Verbeke, Alain
58
Vrontis, Demetris
58
Keller, Kevin Lane
56
Bauer, Hans H.
55
Albers, Sönke
54
Foss, Nicolai J.
54
Kirchgeorg, Manfred
54
Aaker, David A.
53
Herrmann, Andreas
53
Kraus, Sascha
53
Fritz, Wolfgang
52
Whittington, Richard
52
Esch, Franz-Rudolf
51
Kuß, Alfred
51
Simon, Hermann
50
Teece, David J.
50
Buckley, Peter J.
49
Huber, Frank
49
Kühn, Richard
48
Henry, Craig
47
Becker, Wolfgang
45
Horváth, Péter
45
Belz, Christian
44
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Springer Fachmedien Wiesbaden
352
American Marketing Association
79
National Bureau of Economic Research
70
Institut für Demoskopie Allensbach
67
Edward Elgar Publishing
66
IGI Global
66
Verlag Dr. Kovač
61
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
60
European Society for Opinion and Marketing Research
54
Springer-Verlag GmbH
49
Books on Demand GmbH <Norderstedt>
47
Haufe-Lexware GmbH & Co. KG
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
40
De Gruyter Oldenbourg
36
OECD
34
Harvard Graduate School of Business Administration
33
Verlag Franz Vahlen
28
Campus Verlag
26
Information Resources Management Association
22
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
Wiley-VCH
22
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
21
W. Kohlhammer GmbH
21
Springer International Publishing
19
UVK Verlagsgesellschaft mbH
19
Fördergesellschaft Marketing an der Universität Augsburg
18
Springer Gabler <Firma>
18
Eric Cuvillier <Firma>
17
Harvard Business Review Press
17
Uni-Taschenbücher GmbH
17
WestLB Panmure <London ; Düsseldorf>
17
AMACOM
16
Erich-Schmidt-Verlag
16
Gesellschaft für Konsum-, Markt- und Absatzforschung
16
NetLibrary, Inc
16
Nomos Verlagsgesellschaft
16
Walter de Gruyter GmbH & Co. KG
16
Helmut-Schmidt-Universität
15
Manchester Business School
14
RWTH Aachen
13
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SpringerLink / Bücher
1,111
Industrial marketing management : the international journal for industrial and high-tech firms
885
Journal of business research : JBR
755
Springer eBook Collection
394
The journal of business & industrial marketing
351
Europäische Hochschulschriften / 5
320
Gabler Edition Wissenschaft
279
Strategic management journal
263
Journal of strategic marketing
223
Journal of marketing research : JMR
213
Harvard business review : HBR
208
Technological forecasting & social change : an international journal
197
Harvard-Business-Manager : das Wissen der Besten
196
Journal of the Academy of Marketing Science
192
Springer eBook Collection / Business and Economics
192
Long range planning : LRP ; international journal of strategic management
188
Journal of marketing management : MM
175
European journal of marketing : EJM
167
Journal of business strategy
155
Journal of marketing
154
Business horizons
153
Lehrbuch
152
Management decision : MD
149
Journal of business-to-business marketing
140
Research
136
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Journal of strategy and management
128
Strategic Direction
121
Strategy & leadership : a publication of Strategic Leadership Forum
121
Journal of business ethics : JOBE
119
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of marketing communications
112
Marketing intelligence & planning
112
Premier reference source
111
International journal of market research : JMRS ; the journal of the Market Research Society
110
Journal of retailing and consumer services
110
Technology analysis & strategic management
106
Journal of business economics : JBE
102
Management Decision
102
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ECONIS (ZBW)
62,111
USB Cologne (EcoSocSci)
6,397
Other ZBW resources
1,220
RePEc
656
USB Cologne (business full texts)
242
EconStor
239
BASE
96
OLC EcoSci
59
ArchiDok
7
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Showing
21
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date (oldest first)
21
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
22
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
23
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
24
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
25
The role of top management in developing a customer-oriented sales force
Chakrabarty, Subhra
;
Brown, Gene
;
Widing, Robert E.
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10009680329
Saved in:
26
The role of firm's strategic orientation dimensions in determining market orientation
Johnson, Jean L.
;
Martin, Kelly D.
;
Saini, Amit
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 715-724
Persistent link: https://www.econbiz.de/10009583009
Saved in:
27
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
28
Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies
More, Roger
-
2006
Persistent link: https://www.econbiz.de/10002977334
Saved in:
29
Barriers to strategic innovation in industrial markets
Vandenbempt, Koen
;
Matthyssens, Paul
- In:
Managing product innovation
,
(pp. 701-723)
.
2005
Persistent link: https://www.econbiz.de/10002689187
Saved in:
30
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
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