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Examining the effects of robotic service on brand experience : the moderating role of hotel segment

Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468

Persistent link: https://www.econbiz.de/10012179419

Impact of online reviews on hotel booking intention : the moderating role of brand image, star category, and price

El-Said, Osman Ahmed - In: Tourism management perspectives : TMP 33 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012170425

Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb

Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80

Persistent link: https://www.econbiz.de/10012128566

Applying consumer-based brand equity in luxury hotel branding

Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202

Persistent link: https://www.econbiz.de/10011771690

Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective

Joshi, Richa; Yadav, Rajan - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 348-364

Persistent link: https://www.econbiz.de/10012534238

Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...

Hegner, Sabrina; Lotze, Carlotta; Beldad, Ardion Daroca - In: Tourism and hospitality research : THR 21 (2021) 3, pp. 317-329

Persistent link: https://www.econbiz.de/10012593210

Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context

Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10014513607

Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility

Hsu, Fu Chieh; Agyeiwaah, Elizabeth; Liu, Jing; Scott, Noel - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 5, pp. 851-867

Persistent link: https://www.econbiz.de/10014633777

Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty

Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956

Persistent link: https://www.econbiz.de/10012176754

Paradox of Hotel Brand Names in Bali : Divergence between Naming Trends and Consumer Perception

Susanto, Putu Chris; Erfiani, Ni Made Diana; Hartika, … - 2022

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

Persistent link: https://www.econbiz.de/10014131785