Similar Search Results

No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing

Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1703-1718

Persistent link: https://www.econbiz.de/10013390991

Storytelling and retromarketing : strengthening brand communication

Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62

Persistent link: https://www.econbiz.de/10013330722

Using storytelling to apply lessons from PCAOB enforcements

Herron, Terri L.; McNellis, Casey J. - In: Issues in accounting education 37 (2022) 2, pp. 91-107

Persistent link: https://www.econbiz.de/10013332593

Student stories as source of knowledge for decision-making : mix method study from the university

Kejzlarova, Nina; Mladkova, Ludmila - In: Knowledge management research & practice : KMRP ; an … 21 (2023) 1, pp. 165-182

Persistent link: https://www.econbiz.de/10013550336

Entrepreneurial storytelling : using a consistent story to create and sustain a business, case studies of two migrant entrepreneurs

Rana, Helen; Knox, Dan; Prabhakar, Guru - In: International journal of Indian culture and business … 28 (2023) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10014316403

Understanding extended narrative sensemaking : how police officers accomplish story work

Hulst, Merlijn van; Tsukas, Charidēmos K. - In: Organization : the interdisciplinary journal of … 30 (2023) 4, pp. 730-753

Persistent link: https://www.econbiz.de/10014326189

When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises

Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42

Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …

Persistent link: https://www.econbiz.de/10014285415

More than one way to tell a story : a configurational approach to storytelling in crowdfunding

Anglin, Aaron H.; Reid, Shane W.; Short, Jeremy C. - In: Entrepreneurship theory and practice : ET&P 47 (2023) 2, pp. 461-494

Persistent link: https://www.econbiz.de/10014324966

Automatic identification of storytelling responses to past-behavior interview questions via machine learning

Bangerter, Adrian; Mayor, Eric; Muralidhar, Skanda; … - In: International journal of selection and assessment : IJSA 31 (2023) 3, pp. 376-387

Persistent link: https://www.econbiz.de/10014335737

Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism

Barboza, Renata Andreoni; Veludo-de-Oliveira, Tania Modesto - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 879-900

Persistent link: https://www.econbiz.de/10014338398