The avoidance of TV advertising categories often include either mechanical (e.g., switching channels) or behavioral (e.g., talking to someone). Previous research seeking to explain avoidance with demographic and attitudinal factors shows conflicting results. Our aims are: to identify from these...

Results of applying the 7-factor model of global attitude toward advertising to a sample of 373 Chilean students are presented and discussed. Three hypotheses, based on prior US studies, suggesting an inverse relationship between favorable attitude toward ad-vertising and experience with,...

The literature on International Market Selection (IMS) contains many proposed models which make significant contributions but do not effectively address the IMS problems. A new tradeoff model is proposed that uses two key constructs, demand potential and trade barriers, as well as firm strategy...