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Acculturaton to the global consumer culture: Scale development and research paradigm

Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 249-259

Persistent link: https://www.econbiz.de/10007594699

“It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control

Cleveland, Mark; Kalamas, Maria; Laroche, Michel - In: Psychology & marketing 29 (2012) 5, pp. 293-306

Persistent link: https://www.econbiz.de/10009960992

Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of business research : JBR 66 (2013) 8, pp. 958-967

Persistent link: https://www.econbiz.de/10010119569

"I" versus "we": How individualists and collectivists use information sources to formulate their service expectations

Laroche, Michel; Kalamas, Maria; Cleveland, Mark - In: International marketing review 22 (2005) 3, pp. 279-308

Persistent link: https://www.econbiz.de/10006236586

Christmas Gift Search Behaviors:

Cleveland, Mark; Babin, Barry; Laroche, Michel; Ward, … - In: Journal of international consumer marketing 15 (2003) 4, pp. 7-42

Persistent link: https://www.econbiz.de/10007103159

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

Laroche, Michel; Ueltschy, Linda C.; Abe, Shuzo; … - In: Journal of international marketing 12 (2004) 3, pp. 58-85

Persistent link: https://www.econbiz.de/10007229327

Attitude accessibility, certainty and the attitude-behaviour relationship: An empirical study of ad repetition and competitive interference effects

Laroche, Michel; Cleveland, Mark; Maravelakis, Irene - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 149-174

Persistent link: https://www.econbiz.de/10008119044

Competitive advertising interference and ad repetition effects: Comparing high-share and low-share brands

Laroche, Michel; Cleveland, Mark; Maravelakis, Irene - In: International journal of advertising : the quarterly … 25 (2006) 3, pp. 271-308

Persistent link: https://www.econbiz.de/10008126633

Cross-linguistic validation of a unidimensional scale for cosmopolitanism

Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo; … - In: Journal of Business Research 67 (2014) 3, pp. 268-277

Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation...

Persistent link: https://www.econbiz.de/10011050014

Acculturaton to the global consumer culture: Scale development and research paradigm

Cleveland, Mark; Laroche, Michel - In: Journal of Business Research 60 (2007) 3, pp. 249-259

Persistent link: https://www.econbiz.de/10005465529