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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Mobile marketing adoption intention by startup companies in India : a technological-organisational-environmental framework-based approach
Sharma, Sarika; Goyal, D. P. - In: International journal of Indian culture and business … 18 (2019) 4, pp. 458-474
Persistent link: https://www.econbiz.de/10012110540
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi; Shuhaiber, Ahmed - In: International journal of business information systems : … 27 (2018) 3, pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal - In: Journal of accounting & management information systems … 18 (2019) 4, pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
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Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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The factors that influence the acceptance and adoption of mobile marketing by university students
Cruz, Rui Manuel Nunes; Rosário, Albérico Travassos; … - In: International journal of business and systems research … 15 (2021) 4, pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
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The Smartphone as a pacifying technology
Melumad, Shiri; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 237-255
Persistent link: https://www.econbiz.de/10012315482
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Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung; Sela, Aner - In: Journal of marketing research 60 (2023) 3, pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
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Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin; Perren, Rebeca - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 106-124
Persistent link: https://www.econbiz.de/10013483017