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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric - In: Journal of service management 34 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
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Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia; Halkias, Georgios; Kokkinaki, Flora - In: Psychology & marketing 40 (2023) 8, pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
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Analysis of hedonic and utilitarian consumer values affecting the retail store image in India
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun - In: Market : review for marketing theory and practice 35 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014473469
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
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Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Lu, Hsiao-Han; Chen, Ching-fu; Tai, Yi-Wen - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462368
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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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When will consumers splurge on travel? : effective add-on selling strategies
Kim, Esther L.; Tanford, Sarah - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2416-2432
Persistent link: https://www.econbiz.de/10014446441
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Unveiling the latent consumer values from art-infused products : a qualitative approach
Gupta, Mansi; Joshi, Rakesh Mohan - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10014290796
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Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Kim, Yunju; Lee, Heejun - In: Journal of business research : JBR 179 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555776