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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George; Siamagka, Niloletta-Theofania - In: International marketing review 34 (2017) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
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The origins and consequences of consumer animosity in Slovenia : a qualitative study
Perviz, Lejla; Geč, Tina; Vida, Irena; Dmitrovič, Tanja - In: Economic and business review : EBR 16 (2014) 2, pp. 133-161
Persistent link: https://www.econbiz.de/10011612110
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699