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61
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
62
The customer centred strategy : thinking strategically about your customers
Jenkins, Mark
-
1997
Persistent link: https://www.econbiz.de/10000626629
Saved in:
63
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
64
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
65
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
66
Relationship marketing : text and cases
Shajahan, S.
-
2006
-
reprint
Persistent link: https://www.econbiz.de/10003423645
Saved in:
67
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
Saved in:
68
Handlungsempfehlungen für ein innovatives ÖPNV-Marketing
Beckmann, Klaus J.
;
Hunecke, Marcel
;
Langweg, Armin
; …
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 83-128)
.
2007
Persistent link: https://www.econbiz.de/10003540001
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69
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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70
Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Planung in kleinen und mittleren Unternehmen
,
(pp. 345-358)
.
2007
Persistent link: https://www.econbiz.de/10003508156
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