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Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania; Mostafa, Hend - In: Cases on branding strategies and product development : …, (pp. 277-297). 2015
Persistent link: https://www.econbiz.de/10010504634
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From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend; Apaydin, Marina; Gold, Shaun; Hammoda, Basel - In: Contemporary entrepreneurship : global perspectives and …, (pp. 9-18). 2024
Persistent link: https://www.econbiz.de/10014537230
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LEVELS OF FACEBOOK USE: EVIDENCE FROM EGYPT
Mahrous, Abeer A.; Hussein, Rania S. - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 43-55
This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...
Persistent link: https://www.econbiz.de/10011205589
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Users' engagement on Facebook : a cluster analysis
Hussein, Rania S.; Mahrous, Abeer A. - In: International journal of business and emerging markets … 8 (2016) 4, pp. 426-445
Persistent link: https://www.econbiz.de/10011644985
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Levels of Facebook use : evidence from Egypt
Mahrous, Abeer A.; Hussein, Rania S. - In: International journal of management and marketing … 5 (2012) 3, pp. 43-55
Persistent link: https://www.econbiz.de/10009665481
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Levels of Facebook use : evidence from Egypt
Mahrous, Abeer A.; Hussein, Rania S. - In: International journal of management and marketing … 5 (2012) 3, pp. 43-55
Persistent link: https://www.econbiz.de/10010048512
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Social media continuation intention : a contrarian analysis
Hussein, Rania S.; Hassan, Salah S.; Ashley, David - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 175-188
Persistent link: https://www.econbiz.de/10012515115
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Multichannel behaviour in the retail industry : evidence from an emerging market
Hussein, Rania S.; Kais, Amr - In: International journal of logistics : research and … 24 (2021) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10012515881
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Levels of Facebook Use : Evidence from Egypt
Mahrous, Abeer A. - 2013
This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...
Persistent link: https://www.econbiz.de/10013089903
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Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.; Mohamed, Hassan; Kais, Amr - In: Journal of marketing communications 28 (2022) 7, pp. 703-724
Persistent link: https://www.econbiz.de/10013493039