Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement

1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.

Companies and their role in society -- The world of non-profit organizations -- Cooperation between companies and non-profit organizations -- Credibility and trust -- Roadmap for cooperation at eye level -- Code for transparent cooperation: guidelines and quality standards for cooperation...