Creativity is a usual behavior in advertising practices. The focus of the industry as a business of persuasion informs … the copywriter’s flair for creativity. It is in that regard that the etisalat® communications have not proved otherwise … influence subscribers. Four adverts of etisalat were considered as a demonstration of how etisalat utilizes creativity as a …

The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client …’s demands. Besides, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at … creativity in a field where copywriters and art directors unfold incredible sensitive messages following strong and relevant …

business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished …This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … and practice for advertising students and professionals. …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the … study, the authors keep a qualitative approach: we first carry out an analysis of previous studies about creativity …