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Market segmentation : the role of opaque travel agencies
Shapiro, Dmitry; Shi, Xianwen - In: Journal of economics & management strategy : JEMS 17 (2008) 4, pp. 803-837
Persistent link: https://www.econbiz.de/10003791213
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Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
Schmidt, Inga; Schögel, Marcus; Schulten, Matthias Bernhard - In: Handbuch Multi-Channel-Marketing, (pp. 125-148). 2007
Persistent link: https://www.econbiz.de/10003434841
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Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Customer relations, (pp. 115-128). 2011
Persistent link: https://www.econbiz.de/10008988069
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Marketing travel services to senior consumers
Le Serre, Delphine; Chevalier, Corinne - In: The journal of consumer marketing 29 (2012) 4, pp. 262-270
Persistent link: https://www.econbiz.de/10009582079
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Market Segmentation : The Role of Opaque Travel Agencies
Shapiro, Dmitry A. - 2008
discount travel agencies. It also gives a new story of how the Internet can reduce competition …
Persistent link: https://www.econbiz.de/10012726130
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An analysis of price segmentation in the cruise industry
Espinet, Josep Maria; Gassiot Melian, Ariadna; … - In: Journal of revenue and pricing management 19 (2020) 3, pp. 162-189
Persistent link: https://www.econbiz.de/10012297920
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Dynamic pricing and market segmentation responses to low-cost carrier entry
Varella, Rafael R.; Frazão, Jessica; Oliveira, … - In: Transportation research / E : an international journal 98 (2017), pp. 151-170
Persistent link: https://www.econbiz.de/10011655822
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Do tourists have different motivations for online travel purchasing? : a segmentation of the Russian market
Albayrak, Tahir; Dursun, Aslıhan; Ünal, Caner - In: Journal of vacation marketing 25 (2019) 4, pp. 432-443
Persistent link: https://www.econbiz.de/10012166087
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Communication with Market Segments - Travel Agencies' Perspective
Bašan, Lorena; Dlačić, Jasmina; Trezner, Željko - 2013
Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...
Persistent link: https://www.econbiz.de/10014156343
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Kundenloyalität durch Kundenvorteile : Segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver (contributor) - 2007
Grundlagen des Kundenbeziehungsmanagements -- Wirkungsmodell der Beziehungsvorteile -- Konzeption der empirischen Untersuchung -- Ergebnisse der empirischen Untersuchung -- Implikationen für das Kundenbeziehungsmanagement.
Persistent link: https://www.econbiz.de/10014014380