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Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment

Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157

Persistent link: https://www.econbiz.de/10012110321

Entrepreneurial marketing in small enterprises

Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018

Persistent link: https://www.econbiz.de/10012034376

Perceptions of entrepreneurship in a university agribusiness program : developing a scale

Mehlhorn, Joey E.; Miles, Morgan P.; Bonney, Lawrence; … - In: International journal of food and agricultural … 5 (2017) 3, pp. 27-33

Persistent link: https://www.econbiz.de/10011886109

Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho; Chau Ngoc Nguyen; Prasad Adhikari, Rajendra - In: Journal of innovation & knowledge : JIK 3 (2018) 3, pp. 154-163

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...

Persistent link: https://www.econbiz.de/10011932525

Emergence of accelerators and accelerator policy: the case of Australia

Bliemel, Martin; Klerk, Saskia de; Flores, Ricardo; … - In: Accelerators : successful venture creation and growth, (pp. 162-187). 2018

Persistent link: https://www.econbiz.de/10011936560

Incubator mediation in commercialising disruptive innovation

Morrish, Sussie C.; Whyte, Matthew C.; Miles, Morgan P. - In: Journal of strategic marketing 27 (2019) 2, pp. 177-189

Persistent link: https://www.econbiz.de/10012202452

Accelerators as start-up infrastructure for entrepreneurial clusters

Bliemel, Martin; Flores, Ricardo; Klerk, Saskia de; … - In: Entrepreneurship and regional development : an … 31 (2019) 1/2, pp. 133-149

Persistent link: https://www.econbiz.de/10012204422

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396

Persistent link: https://www.econbiz.de/10011869845

An effectual leadership perspective for developing rural entrepreneurial ecosystems

Miles, Morgan P.; Morrison, Mark D. - In: Small business economics : an international journal 54 (2020) 4, pp. 933-949

Persistent link: https://www.econbiz.de/10012236398