Purpose This paper aims to investigate consumers’ attitudinal and behavioral responses to brand crisis and examine an empirical model to explain consumer’s internal process in the context of negative information about a brand, analyzing the relationships between the brand association types,...

Purpose: Despite the importance of electronic word-of-mouth (eWOM) in e-commerce transactions on the global market, there is still limited understanding about the effect of eWOM sequence and its psychological mechanism in cross-cultural settings. Therefore, the purpose of this paper is to...

The purpose of this study was to examine the determinants of the type of mortgage that households obtain: a conventional mortgage or a federally guaranteed mortgage, using the 1998 Survey of Consumer Finances. Based on the models of mortgage choice by Hendershott, LaFayette and Haurin (1997) and...