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Sustainability : a wicked problem needig new perspectives

Brønn, Carl; Brønn, Peggy Simcic - In: Business strategies for sustainability, (pp. 3-18). 2019

Persistent link: https://www.econbiz.de/10011932756

Systems thinking : a method for reducing reputation risk

Brønn, Peggy Simcic; Brønn, Carl - In: International studies of management and organization 47 (2017) 3, pp. 293-305

Persistent link: https://www.econbiz.de/10011734541

Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication

Brønn, Peggy Simcic - In: Journal of communication management : an international … 16 (2012) 1, pp. 77-94

Persistent link: https://www.econbiz.de/10009570943

Marketing and corporate social responsibility

Brønn, Peggy Simcic - In: The handbook of communication and corporate social …, (pp. 110-127). 2011

Persistent link: https://www.econbiz.de/10009235294

Stakeholder engagement : the importance of mutuality and dialogue

Brønn, Peggy Simcic - In: Engaging with stakeholders : a relational perspective …, (pp. 80-90). 2019

Persistent link: https://www.econbiz.de/10012116432

The age of strategic alliances : yes, they do work

Lorange, Peter - 1991

Persistent link: https://www.econbiz.de/10000829380

Corporate social responsibility and cause-related marketing : an overview

Brønn, Peggy Simcic; Vrioni, Albana Belliu - 2008

Persistent link: https://www.econbiz.de/10003717733

Corporate motives for social initiative : legitimacy, sustainability, or the bottom line?

Brønn, Peggy Simcic; Vidaver-Cohen, Deborah - In: Journal of business ethics : JOBE 87 (2009), pp. 91-109

Persistent link: https://www.econbiz.de/10003910733

A good reputation : protection against shareholder activism

Hoffmann, Christian; Brønn, Peggy Simcic; Fieseler, … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 35-46

Persistent link: https://www.econbiz.de/10011552415

The management game of communication

Brønn, Peggy Simcic (ed.); Romenti, Stefania (ed.); … - EUPRERA Annual Congress <2015, Oslo> - 2016 - First edition

"We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end: it must somehow...

Persistent link: https://www.econbiz.de/10011557634